Digital leaders stand out from their competitors in two ways: how they put digital to work, especially in engaging with clients and suppliers, and how intensively their employees use digital tools in every aspect of their daily activities.
- Harvard Business Review, April 2016
With an “outside-in” approach, the first step to a successful solution is to identify what digital experience is needed by a customer, partner or employee. Only then should the focus shift to the technologies that are needed to deliver that experience.
Building a digital business capability is much better than building a tactical point to point integration. Decoupling people, process and technology creates a truly service-based digital business that can quickly adapt to business change, trends and patterns.